Some people think I work for the evil people on the internet - we provide paywall technology. The market is now much more sophisticated and our platform allows creation of all kinds of experiences depending on where the user comes from, their devices, adblock usage as well as on-site behavior (i.e. has read more than 5 articles in the sport section). What we call an experience can mean showing a popup, asking a user to register or change the css style for overlays based on the segment they fall into.